Benelux Event Awards

Jan 27, 2022, 16:05
Bea World 2017, and the Golden Elephant goes to…

Bea World 2017, and the Golden Elephant goes to…

20 novembre 2017

‘The 10 millionth visitor of the Rijksmuseum’ by Xsaga!

The winner of this record-breaking edition of the Best Event Awards is a creative and unconventional event from The Netherlands, while the Iconic Event Award goes to Filmmaster Events & SRCOM (Italy) for the Rio 2016 Opening Ceremony. A parade of excellences shined under the spotlight of Rivoli Theater in Porto. A fitting end for a 3-day festival that gathered the most influential community of event professionals of the world.

The event industry was celebrated once again during the Awards Ceremony of the 12th edition of the Best Event Awards, the contest reserved for events and live communication (this year in its first worldwide format), powered by ADC Group in collaboration with APECATE, the association that gathers and represents the Portuguese companies of Congresses, Events and Tourism Animation. The ceremony took place in Rivoli Theatre, in Porto, in the presence of the Secretary of State, Ana Mendes Godinho, and the Mayor of Porto, Rui Moreira.

After long and intense sessions of debates, the Jury was able to announce the winners.

The Bea World Grand Prix was won by The 10 millionth visitor of the Rijksmuseum, an event by Xsaga (The Netherlands) for the Rijksmuseum. The Jury was impressed by a creative and unconventional idea: celebrating the 10millionth visitor of the Museum Rijksmuseum in Amsterdam giving the opportunity to this lucky person to spend a whole unconventional night at the museum.

#Generationheetch by Manifestory (France) for Heetch got the second place, while the bronze went to Audi Summit 2017 by CREATORS GmbH, Oettle Ferber Associates GmbH, TFN GmbH & Co. KG, FOUR TO ONE Lighting Design GmbH, madhat GmbH (Germany) for Audi AG.

The Iconic Event Award, given to an ‘icon’ event not comparable to others, went to the Rio 2016 Opening Ceremony by Filmmaster Event & SRCOM (Italy) for Comitê Organizador Rio 2016. Filmmaster Events received also the award for the Best Bea World Event Agency.

The People’s Choice Award, the result of a popular vote carried out through the mobile app, went to Velux Ehf Final4 2017 by Elements Entertainment GmbH (Germany) for EHF Marketing GmbH.    

The ceremony was presented by two famous Portuguese stars, the TV host Filomena Cautela and the film critic Rui Tendinha, and was introduced by Salvatore Sagone, president and Ceo at ADC Group and founder of Bea World Festival, and Ana Fernandes, vice President of APECATE.

This edition of Best Event Awards was a record one: 133 shortlisted entries, out of 296 total submissions (+7% compared to last year) from 27 countries, have competed for the iconic elephant trophies. Projects were entered in 19 categories (14 event categories and 5 feature categories) and 2 macro categories.

All nominees had the opportunity to fly to Porto and present their projects live at Alfandega Porto Congress Center in front of the audience and the Jury, led this year by Andrea Faflíková, CEEMEA Senior PR & Event Manager of The LEGO Group.

“We are living a great time full of opportunities for the event industry - underlined in his speech Salvatore Sagone -. Everything is changing. The new relationship between brands and consumers is pushing live communication agencies towards a new role. Agencies are required to meet the growing and increasingly demanding needs of their clients, and can now play a more important role in their marketing and communication strategies. Bea World Festival wants to award their work, their ability to manage the complexity that today an event implies. Creativity, innovation, use of the different communication channels, production and results are the challenges that each day agency have to take on. Our commitment is to expand and increase the culture of events and live communication worldwide”.

Bea World Festival – Where Creativity Meets Business has been a 3-day (between November 15th and 18th 2017) unique opportunity to see the world’s best-in-class events live, stay up-to-date with the changing landscape of live communication, develop business and learn from leading experts for future success.

The Festival was hosted in Porto thanks to the collaboration of APECATE, the association that gathers and represents the Portuguese companies of Congresses, Events and Tourism Animation, along with the support of Tourism of Portugal, the Association of Tourism of Porto and the North (ATP), Porto’s City Council and EDP.

The list of winners and their projects are available here.

The pictures of the Awards Ceremony are available here.

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